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Beauty Industry, Mergers and Acquisitions

Shiseido Americas Builds with Acquisitions

Accelerates growth with purchase of Gurwitch Products

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By: Jamie Matusow

Editor-in-Chief

Shiseido Americas recently announced its new focus on color cosmetics, bringing on ex-Coty executive Jill Scalamandre to head up a new research division called Global Makeup Center of Excellence, located in the company’s New York headquarters. At the top of Scalamandre’s to-do list is expanding the color cosmetics business across the company’s brands, including Shiseido, Bare Escentuals, Francois Nars, Clé de Peau Beauté and Buxom, a Shiseido brand sold in Sephora.
 
Now, the Japan-based company has announced a definitive agreement with Alticor Inc. to acquire its wholly-owned subsidiary Gurwitch Products, LLC , which markets global prestige cosmetics and skin care brands. Annual net sales for Gurwitch were reported at $175 million in the fiscal year ending 2015.
 
Under the terms of the agreement, Shiseido Americas will acquire 100% of Gurwitch, including its portfolio of leading prestige brands: Laura Mercier, a global brand of prestige color cosmetics, skincare, and body ＆ bath products, and luxury skincare brand RéVive.

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